Now that you’ve created your website, the next thing is to drive traffic to it. Here is a list of my top 10 ways of doing that.
If you have a blog site built on Word Press, then you’re off to a great start. If your site it not a word press blog site then you should consider creating a blog section on your site. That’s because such blogs are able to contain the keywords or search words that the engines like without looking like a deliberate attempt to Spam the search results.
2. Distributing your articles.
Content marketing is a good way of promoting your site. Make it a habit to write at least one or two articles a day and submit them to article directories. The articles should have the authors box at the bottom that tells the readers who you are and what you’re about. This of course includes your URL which they can click to your site. Some of the best directories include sites like Ezinearticles, and Goarticles among others. You can search for ‘Article Directories’ in the main search engines.
3. Pay-per-click advertising
Websites such as Google and Yahoo are great places to get started with pay-per-click. With this technique, you buy advertising from a site to display a tiny ad based on selected keywords. You then pay only for actual clicks on your ads instead of displays of your ad. When managed well, pay-per-click can drive a lot of traffic to your site. However, this method has a steep learning curve and you should not try it just yet if you’re new to Internet marketing.
4. Email marketing
If you’re selling anything on the Internet with a website then a list of email subscribers who want to hear from you is a must. Take time to build a list of subscribers who will receive valuable news and other content from you on a regular basis. It’s such people with trust in you who are most likely to buy your offers. You can offer your site visitors a free gift, or a free report for joining your mailing list. Invest in a good auto-responder like Trafficwave instead of the free ones so that your emails look Professional.
5. Syndicate content using RSS (Real Simple Syndication)
While email marketing is great, there are a number of people prefer RSS feeds instead. So you also have to make your content available to your site visitors through this medium. Whenever you publish content on your site, people who have subscribed to your RSS feed will get it on their RSS reader. A number of readers exist like Digg reader, Feedly, Aol reader and many others. You can syndicate your content using RSS sites like Feedburner.com.
6. Post in Forums, Discussion boards and Groups
Participate in forums, discussion boards and groups that are relevant to your sites content or niche. You can find them in the search engines, search for your keywords followed by forum, discussion group. Once you’ve joined and logged into your members area, create your own signature that will be added at the bottom of all your posts with a link to your site. Then take the time to look through and find where you can make a meaningful contribution to the discussions with valuable information that adds to your reputation and credibility.
7. Use your email signature
Create an email signature that will be sent out along with every email that you send. It can include your name, your sites tag line and your URL. You can also include links to your social media pages like Facebook and Twitter.
8. Advertise in relevant Ezines
Ezines are like an electronic version of the traditional magazine and usually focus on a a specific niche market. Find ezines like the Adland Digest that are relevant to your niche and advertise your site or what you have to offer. Sometimes you may find an ezine that doesn’t accept advertising, but you can offer to sponsor the ezine instead.
9. Classified Ads
You only need to search for ‘Classified ads sites’ in the search engines to find the thousands that exist on the Internet. Many are free while others are paid sites. The best site of all is still Craigslist. You can get lots of traffic from this site once you master how to advertise on Craigslist. But if you find that your product or service is not acceptable, the next best thing is Backpage. Still you may find that your site or you kind of advertising is not acceptable. There are many others that can You can try them but always track your results to see which ones are working for you and which ones are not. Other classified ad sites to get you started include
10. Social networking sites
Make informative post on social networking sites like Facebook, LinkedIn and then link to your site. That way you don’t violate their terms and conditions and stay relevant by providing useful information to your target market. There are also sites that cater for a specific niche.
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